Travel Incentives a More Powerful Motivator than Cash Rewards

As the global marketplace continues to bring more competitors to market spaces that were formerly isolated, companies increasingly realize the need to earn and retain loyal customers and motivate employees. Odenza Marketing Group offers clients a strategy for doing just that: travel incentives. As a professional travel consultancy with access to wholesale prices plus top-notch marketing resources, Odenza Marketing Group knows that travel rewards inspire customer and employee action far better than comparable cash prizes.

A 2011 study found that travel incentives give employees a more visual and appealing end goal than cash. In part, the corresponding theory proposes that in the current business environment, recipients would feel obligated to use a cash prize to pay bills or reinvest in their home by purchasing a necessary appliance, for example. A travel bonus, however, allows them to picture themselves on a vacation that they might not otherwise be able to afford.

To test this idea, a research project placed 45 insurance agents into one of three groups. One group was offered a travel-based reward, another merchandise, and the third cash. The only group that displayed significant increased output was the travel group, proving that despite a sometimes stated preference for cash, employees are truly more motivated by travel.


What Kind of Traveler Are You?

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Odenza Marketing Group helps clients develop travel incentives and certificates ranging from roundtrip airfare and resort stays to all-inclusive getaways. Odenza Marketing Group asks: What kind of traveler are you?

The Visitor. Twenty percent of leisure travelers can be considered visitors, because they tend to travel to cities where friends or family members reside and they stay for more extended periods than other leisure travelers. This category of traveler may continue to grow as expatriate communities increase.

The Wanderer. These nomadic travelers make travel a way of life, picking up and moving to a new spot as time and inclination permit. They tend not to stay in one place for long. 

The Senior Traveler. Men and women over 65 years old are taking trips with increasing frequency, and this group tends to book trips through traditional travel agencies.

Of course, these three traveler types only scratch the surface. You can define your own travel style or the style to which you aspire.