Setting Goals for a Travel Incentive Program

Odenza Marketing Group has an extensive catalogue of travel incentives available. These incentives, which range from five-day cruise vacations to roundtrip weekend getaways, can be used to drive sales and reward loyalty. Odenza Marketing Group helps businesses select incentives and provides advice on using them to reach important organizational goals.

While offering travel incentives can increase sales and play an important role in helping businesses achieve both short and long term success, this is only the case if the incentive program is well planned and implemented. There are a number of things a business can do to help ensure that the travel incentive program goes smoothly and realizes the desired results.

First of all, create a clear goal. Make sure you know what exactly you are trying to accomplish, whether it is an increase in sales or a bigger customer base. Then, determine how you will measure and track the success of your travel incentive program. The results should be clear and measurable, allowing you to stay on track and witness the outcome of your program directly and as it occurs.


Using Travel Incentives to Drive Sales

Odenza Marketing Group sells travel incentives to businesses and organizations that are looking for something special to give customers. Offering a wide array of travel incentives that range from roundtrip Las Vegas jaunts to Carnival Cruise Lines vacations, Odenza Marketing Group is sure to have a travel package that will be popular with the customers of any business.

There are a number of ways a company can use travel incentives to help drive sales. For example, the company could offer a free vacation to any customer that spends over a certain dollar amount. This encourages high-dollar transactions and can help companies successfully close on large deals. Another way for businesses to use travel incentives is to reward long-time or consistently supportive customers.

While travel incentives are helpful in encouraging sales among an existing client base, they can also help businesses reach new customers. For example, a business can offer travel incentives during limited-time promotional events. These types of events catch the attention of the public and are likely to bring many new potential customers through a company’s doors.

Travel Incentives a More Powerful Motivator than Cash Rewards

As the global marketplace continues to bring more competitors to market spaces that were formerly isolated, companies increasingly realize the need to earn and retain loyal customers and motivate employees. Odenza Marketing Group offers clients a strategy for doing just that: travel incentives. As a professional travel consultancy with access to wholesale prices plus top-notch marketing resources, Odenza Marketing Group knows that travel rewards inspire customer and employee action far better than comparable cash prizes.

A 2011 study found that travel incentives give employees a more visual and appealing end goal than cash. In part, the corresponding theory proposes that in the current business environment, recipients would feel obligated to use a cash prize to pay bills or reinvest in their home by purchasing a necessary appliance, for example. A travel bonus, however, allows them to picture themselves on a vacation that they might not otherwise be able to afford.

To test this idea, a research project placed 45 insurance agents into one of three groups. One group was offered a travel-based reward, another merchandise, and the third cash. The only group that displayed significant increased output was the travel group, proving that despite a sometimes stated preference for cash, employees are truly more motivated by travel.

What Kind of Traveler Are You?

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Odenza Marketing Group helps clients develop travel incentives and certificates ranging from roundtrip airfare and resort stays to all-inclusive getaways. Odenza Marketing Group asks: What kind of traveler are you?

The Visitor. Twenty percent of leisure travelers can be considered visitors, because they tend to travel to cities where friends or family members reside and they stay for more extended periods than other leisure travelers. This category of traveler may continue to grow as expatriate communities increase.

The Wanderer. These nomadic travelers make travel a way of life, picking up and moving to a new spot as time and inclination permit. They tend not to stay in one place for long. 

The Senior Traveler. Men and women over 65 years old are taking trips with increasing frequency, and this group tends to book trips through traditional travel agencies.

Of course, these three traveler types only scratch the surface. You can define your own travel style or the style to which you aspire.