Travel Incentives a More Powerful Motivator than Cash Rewards

As the global marketplace continues to bring more competitors to market spaces that were formerly isolated, companies increasingly realize the need to earn and retain loyal customers and motivate employees. Odenza Marketing Group offers clients a strategy for doing just that: travel incentives. As a professional travel consultancy with access to wholesale prices plus top-notch marketing resources, Odenza Marketing Group knows that travel rewards inspire customer and employee action far better than comparable cash prizes.

A 2011 study found that travel incentives give employees a more visual and appealing end goal than cash. In part, the corresponding theory proposes that in the current business environment, recipients would feel obligated to use a cash prize to pay bills or reinvest in their home by purchasing a necessary appliance, for example. A travel bonus, however, allows them to picture themselves on a vacation that they might not otherwise be able to afford.

To test this idea, a research project placed 45 insurance agents into one of three groups. One group was offered a travel-based reward, another merchandise, and the third cash. The only group that displayed significant increased output was the travel group, proving that despite a sometimes stated preference for cash, employees are truly more motivated by travel.


What Kind of Traveler Are You?

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Odenza Marketing Group helps clients develop travel incentives and certificates ranging from roundtrip airfare and resort stays to all-inclusive getaways. Odenza Marketing Group asks: What kind of traveler are you?

The Visitor. Twenty percent of leisure travelers can be considered visitors, because they tend to travel to cities where friends or family members reside and they stay for more extended periods than other leisure travelers. This category of traveler may continue to grow as expatriate communities increase.

The Wanderer. These nomadic travelers make travel a way of life, picking up and moving to a new spot as time and inclination permit. They tend not to stay in one place for long. 

The Senior Traveler. Men and women over 65 years old are taking trips with increasing frequency, and this group tends to book trips through traditional travel agencies.

Of course, these three traveler types only scratch the surface. You can define your own travel style or the style to which you aspire.

Odenza Marketing Group: The Importance of Incentives to Driving Travel Business during Economic Downturns

A company with 15 years of experience, Odenza Marketing Group provides incentive travel products and marketing support to their clients. The company employs a staff of 200 professionals based in three nations. In recognition of its success, Odenza earned the Carnival Cruise Lines Pinnacle Club award three times.

Incentive marketing programs perform well during periods of economic gloom for several reasons, including low costs, flexibility, and high potential returns. During times of uncertainty, consumers change their behavior by trying to maximize what they can get in return for their hard-earned money. If consumers change their behavior, it follows that businesses must change their own behavior if they wish to succeed. One way businesses can do so is by transitioning from a mass-market advertising strategy to one that targets specific consumers. In the highly competitive travel market, companies can leverage low-cost vacation incentives tailored to specific demographics to pique customer interest and increase market share.

Odenza Marketing Group Recognized for YouTube Presentation

A company that furnishes high-quality marketing solutions, Odenza Marketing Group, Inc., employs 200 people in several countries and has been designing incentive travel products for clients since the late 1990s. The company belongs to the Promotional Products Association International and the American Resort Development Association.

Odenza Marketing Group’s YouTube presentation earned it two Communicator Awards at a ceremony in New York City. The presentation explained how travel incentives assist businesses in increasing sales, standing out from the competition, and gaining customers. The company earned Awards of Distinction for the video’s sound design and its motion graphics. The Pacific Producers Group, a firm in Burnaby, British Columbia, produced the video.

A leading international program recognizing creative excellence, the Communicator Awards receive thousands of entries from companies and advertising agencies ranging in size. They stand among the largest awards programs in the world for the communication field.

To view Odenza’s award-winning entry, please visit

The Top Three Cruise Tips, from Odenza Marketing Group

Combining the excitement of travel with the comforts of home, a cruise is the ideal vacation for many people. Odenza Marketing Group’s top three tips for cruises can help you get the most out of an upcoming trip.

1. Read up before packing. To maximize suitcase space and make room for souvenirs, do research into the items and services your cruise line provides. Knowing that there is a laundry service on board can help reduce the amount of clothing you pack. Similarly, make sure you know the dress codes for dining and events, and pack appropriately.

2. Acknowledge good service. To ensure high quality of service throughout the trip, make sure that you reward good service when you receive it. In addition to being prepared for tipping by making a service budget beforehand, gestures such as leaving Thank You cards for staff can help maintain service quality.

3. Feel free to make your own plans. There is no obligation to participate in the ship’s prearranged shore excursions. If you are not interested in the offered options, or if you need some time away from other passengers, it is perfectly acceptable to create your own itinerary. Just be sure to verify departure schedules and allow plenty of time to return to the ship.

Odenza Marketing Group is a leading provider of incentive travel programs. Odenza partners with Carnival Cruise Lines to offer vacation packages to many destinations.