Using Travel Incentives to Drive Sales

Odenza Marketing Group sells travel incentives to businesses and organizations that are looking for something special to give customers. Offering a wide array of travel incentives that range from roundtrip Las Vegas jaunts to Carnival Cruise Lines vacations, Odenza Marketing Group is sure to have a travel package that will be popular with the customers of any business.

There are a number of ways a company can use travel incentives to help drive sales. For example, the company could offer a free vacation to any customer that spends over a certain dollar amount. This encourages high-dollar transactions and can help companies successfully close on large deals. Another way for businesses to use travel incentives is to reward long-time or consistently supportive customers.

While travel incentives are helpful in encouraging sales among an existing client base, they can also help businesses reach new customers. For example, a business can offer travel incentives during limited-time promotional events. These types of events catch the attention of the public and are likely to bring many new potential customers through a company’s doors.

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Travel Incentives a More Powerful Motivator than Cash Rewards

As the global marketplace continues to bring more competitors to market spaces that were formerly isolated, companies increasingly realize the need to earn and retain loyal customers and motivate employees. Odenza Marketing Group offers clients a strategy for doing just that: travel incentives. As a professional travel consultancy with access to wholesale prices plus top-notch marketing resources, Odenza Marketing Group knows that travel rewards inspire customer and employee action far better than comparable cash prizes.

A 2011 study found that travel incentives give employees a more visual and appealing end goal than cash. In part, the corresponding theory proposes that in the current business environment, recipients would feel obligated to use a cash prize to pay bills or reinvest in their home by purchasing a necessary appliance, for example. A travel bonus, however, allows them to picture themselves on a vacation that they might not otherwise be able to afford.

To test this idea, a research project placed 45 insurance agents into one of three groups. One group was offered a travel-based reward, another merchandise, and the third cash. The only group that displayed significant increased output was the travel group, proving that despite a sometimes stated preference for cash, employees are truly more motivated by travel.