For the past 15 years, Odenza Marketing Group has offered customers innovative vacation incentive products that drive success in marketing and advertising efforts. Odenza Marketing Group emphasizes a carefully calibrated approach to travel promotions with the objective of reinforcing in customers’ minds why they select to do business with a particular firm.
A key consideration when planning a vacation incentive program is timing, with many companies running two to four promotions each year as a way of maximizing “buzz” about their brands. Holidays such as New Year’s Eve, Easter, and Mother’s Day, as well as yearly themes like “back-to-school,” present an ideal opportunity for promotions that drive customer traffic and give people incentives to buy before specific deadlines.
Successful incentive campaigns also utilize a strong “call to action” marketing approach with a concise headline that makes the direct mail or advertising material a compelling read among time-pressed consumers. Vacation programs can be effectively promoted on-site through the full range of marketing materials, from posters and balloons to vacation referral cards. Companies that run successful promotions also take time to motivate their staff and provide a well-rehearsed script that reinforces the core sales message and makes it easy for customers to take advantage of limited-time deals.