Odenza Marketing Group: The Importance of Incentives to Driving Travel Business during Economic Downturns

A company with 15 years of experience, Odenza Marketing Group provides incentive travel products and marketing support to their clients. The company employs a staff of 200 professionals based in three nations. In recognition of its success, Odenza earned the Carnival Cruise Lines Pinnacle Club award three times.

Incentive marketing programs perform well during periods of economic gloom for several reasons, including low costs, flexibility, and high potential returns. During times of uncertainty, consumers change their behavior by trying to maximize what they can get in return for their hard-earned money. If consumers change their behavior, it follows that businesses must change their own behavior if they wish to succeed. One way businesses can do so is by transitioning from a mass-market advertising strategy to one that targets specific consumers. In the highly competitive travel market, companies can leverage low-cost vacation incentives tailored to specific demographics to pique customer interest and increase market share.

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